The stud was established in 1987 and since then we have focused on pursuing traditional quality with measured performance from our 350 female herd.

Our bull section criteria is based on my 5P principle – Prefix, Performance, Pedigree, Phenotype and Presence – to produce thick, deep, easy fleshing soft cattle that can handle tough conditions.

We cull without fear or favour with temperament a priority.

Only ET calves are assisted at birth, our bull selection criteria is strict and our business is based on a commitment to personal integrity.

The ability to grow and finish on grass is paramount at Clay Pool Poll Herefords.

Many breeders try to turn male calves into bulls we let the cream rise to the top.